INSIGHTS / COMMERCE NOTES

Less noise.
Better decisions.

Clear field notes on the systems, measurement and tradeoffs behind growing commerce brands.

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Digital analytics on a business laptop
ZORVEN / COMMERCE STUDIO
01THE LATEST NOTES

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working principles.

Our writing favors observable decisions over invented growth statistics.

Editorial photograph representing advertising attribution
MEASUREMENT · 6 MIN

Ad attribution is not the same as store revenue.

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Editorial photograph representing commerce economics and fulfillment
ECONOMICS · 5 MIN

What a 3% commerce partnership really means.

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Editorial photograph of a detailed ecommerce operations workspace
SHOPIFY · 7 MIN

A technical store checklist before buying more traffic.

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